Collaborative WCs

Citroën is one of the most daring and imaginative brands in automotive history, often credited with reshaping how the world views cars. Founded in 1919 by André Citroën, the company’s first car—the Type A—was also Europe’s first mass-produced vehicle. But it wasn’t just about getting cars on the road; Citroën had a flair for the unconventional. The brand quickly gained a reputation for boldness, both in engineering and design. From the avant-garde Traction Avant in the 1930s—the world’s first mass-produced front-wheel drive car—to the spaceship-like DS in 1955, Citroën consistently pushed boundaries that others feared to test.

The DS in particular became a symbol of French innovation, combining futuristic styling with groundbreaking technology like hydropneumatic suspension that let the car glide over uneven terrain. It was so far ahead of its time that it stunned the world—and even saved lives. In 1962, French President Charles de Gaulle survived an assassination attempt largely thanks to the DS's ability to keep moving on shredded tires. Later models like the SM, CX, and BX kept the momentum going, while rally racing success with cars like the Xsara and C4 in the WRC added adrenaline to the brand’s legacy.

In recent years, Citroën has embraced its quirky roots once again, offering distinctive models like the C4 Cactus and the all-electric Ami, a tiny urban mobility pod that looks more like a toy than a car. While Citroën may no longer chase luxury or performance in the traditional sense, it remains one of the few carmakers willing to challenge convention in the name of creativity and comfort. Whether it’s inventing wild concept cars or reimagining urban mobility, Citroën continues to remind the world that driving can be as much about personality as performance.